The passion for basketball of Filipinos is unlike any other, as the sport has undeniably taken over the local sports scene. However, Philippines’ access to data for basketball training can be scarce, making it not available to everyone. But nothing is limited with the emergence of these digitally-connected courts.
Launched last November 17 at Shangri-La Fort, Bonifacio Global City, Taguig, Nike Hyper Court is the first-ever interactive digital experience that unlocks exclusive high-definition basketball training content without the need for data.
“Dito sa Pilipinas, gusto natin, agad-agad, but that’s not the case every time. It doesn’t happen here, kasi the slow or disruptive content access is no longer a problem,” event host Boom Gonzales revealed.
Created by Nike and powered by Google technology, the courts feature top NBA players Lebron James, Kobe Bryant, Kevin Durant, Russell Westbrook, and Kyrie Irving —whose murals are embossed in their respective courts.
The courts are situated in five barangays around Manila, namely, the LeBron James court in Titan Love Court, BGC; the Kobe Bryant court in Ususan, Taguig; the Kevin Durant court in Comembo, Makati; the Russell Westbrook court in Scarlet Homes, Parañaque; and the Kyrie Irving court in YCL, Quezon City.
The first three courts have already been activated, and the remaining two are scheduled for activation this December.
With this initiative, the need for high speed data connectivity becomes irrelevant. On-site users, which could be you and your best buds next Saturday, can connect to Nike Hyper Court wifi with their smartphones and gain access to content for free. Users are offered with exclusive training programs and sessions from experienced coaches, several basketball drills and tips, and other Nike global updates.
Skill-enhancing lessons and tutorials in the areas of shooting, passing, handles, and defense are also provided. Through continuous interaction, the ballers’ power, quickness, and versatility are bound to improve. Nike Hyper Court is programmed to learn and make recommendations to hone the skills of different types of players. Mind you, this is an original project developed for the Philippines and the first time the technology has been used anywhere in the world!
In a statement by Nike Southeast Asia & India Senior Marketing Director Bulbul Khera, she said that this endeavor serves as an inspiration to young athletes in realizing their full potential through the physical and digital aspects of basketball. “Nike Hyper Court enables these ballers to train anytime without worrying about access to training drills and data costs,” she added.
Guests at the event included Arturo Torres, an internationally renowned artist and illustrator who designed the courts with the murals of the above mentioned five NBA stars. Torres added that Nike Hyper Court could be the avenue that would raise the players’ game to a whole new level. “I want the kids that play on these courts to know that they can be like the superstars I’ve drawn,” he said.
Also present at the launch were local hoops stars Kiefer Ravena, Jayson Castro, LA Tenorio, and Jeff Chan.
With the people’s craving for instant access and connection, the Marketing Head of Nike Philippines Patrick Reyes believes that Hyper Court addresses the demands of today’s athletic set-up: “We think it’s super innovative and is really a game-changer. At the end of the day, Nike is about bringing inspiration and innovation to every athlete in the world, and that’s really what we want to do with Nike Hyper Court.”
With the local basketball scene becoming more competitive than ever, expect more courts to be activated at your nearby sports complex. “We don’t stop here, we don’t stop today. This is just the beginning,” Khera closed.