Ask the average person how they would describe a beautiful woman and the likely answer would be something along the lines of “fair, 36-24-36 figure, and tall.” But ask these nine outstanding, unique Filipinas the same question and they will have something refreshingly different in mind.
In a different and bold approach to Filipina beauty made extra this summer season, when bikini bodies are usually confined in size 0s or 2s, Flawless Face and Body Clinic launched their laudable “Flawless Dare to Bare” campaign that aims to further break stereotypes when it comes to physical beauty.
Introducing nine spunky and proud personalities to represent Filipinas across the board—petite women, plus-size women, athletes, skinny types, and morenas—the clinic turned to actresses Cai Cortez and Kiray Celis, Olympic medalist Hidilyn Diaz, model Mara Smith, lifestyle blogger Earth Rullan, beauty vlogger Helen Payawal, bloggers and motivational speakers Danah and Stacy Gutierrez, and viral pageant contestant Evita Del Mundo, in hopes of changing beauty standards.
Reaching out to “real women” to help promote a skincare brand is actually not a new thing anymore, but what’s admirable about Dare to Bare is the authenticity of the nine ladies they’ve tapped to push the movement. “Minsan lang mag-celebrate ang isang international beauty brand ng diverse beauty and I really thank everyone who’s part of this project,” said plus-size actress Cai Cortez at the press launch of the summer campaign. “Beauty doesn’t only come from the physical, it should also manifest from the inside going out.”
“Growing up I didn’t have this. Walang inspiration here in the Philippines,” shared morena model Mara Smith. “Now I’m so blessed to be a representative of girls who share the same skin color as me.”
“Ang asset? Alam mo, na sa ‘yo ‘yan kung ano ‘yung asset mo; kung ano ‘yung gusto mong ipagmalaki,” added petite actress Kiray Celis when asked about what asset she’s most proud of. “Mahalin mo muna ‘yung sarili mo para ma-appreciate ka nila.”
Another big gesture that goes against the beauty industry norm is the “No Filter, No Edits” Flawless print ad, which features actress Maxene Magalona.
With supposedly no photo touch-up and shot with just natural lighting, Magalona agreed to pose for the brand to promote liberating self-confidence in place of the inhibiting self-consciousness that even the most photographed stars of today suffer from being seen on television and social media more than half the time.
“Seeing this picture, when I first saw it, I was like, medyo nailang ako; naging conscious. But when I found out what it was for, this campaign, I said ‘yes, let’s do it.’ Because I really want to help promote this kind of thinking para magbago lahat ng pag-iisip ng lahat ng tao when it comes to beauty, that it doesn’t have to be perfect. Sino ba ang nagsabi na kung ano ba dapat ang maganda? No one has the right to say na hindi maganda ang isang bagay because beauty talaga is, kanya-kanya ‘yan,” concluded Magalona.