Worshiped by vegans and meat-eaters alike, the rise of the avocado quickly became a worldwide obsession.
Whether it is mashed on toast or blended into a smoothie, people enjoy every bit of it. But what makes this exotic fruit so popular? And has the avocado fad gone too far?
Avocados broke the world market
Avocados originally came from Mexico and other tropical countries. For the past five years, the prospects for avocados appear to be huge in terms of market diversification, with continued rising demand in North America, the expansion of import demand in Europe and the emergence of new market demand in Asia.
By 2014, about 7 pounds were consumed per capita, and now avocados are a popular food item—especially due to their health benefits.
Proven health benefits
People not only love it for its taste but also for its health benefits. While most fruits consist primarily of carbohydrate, avocado is high in healthy fats.
Known to be a good source of vitamin E and vitamin B, avocados are also a good source of fibre, iron, and potassium. It has the highest protein content of any fruit and it is also believed to reduce the risk of cancer and heart disease.
Weapon of insta-influencers
With Instagram feeds dedicated to them and avocado cook books being sold by Amazon, avocados are everywhere. It was Leandra Medine, aka the Man Repeller, uber blogger and fashion influencer, who nailed the age we find ourselves in: ‘Avocados are the Oprah of Instagram,’ she stated in a recent post.
People are still clamoring for an avocado emoji on Instagram, and more people are putting it on their IG stories.
Global craze or crisis?
In 2017, there was a global shortage of avocados. Perhaps not a global crisis but certainly a tragic time for many avocado lovers; record-high demand and reduced harvest in Mexico and California led to a shortage of avocados in the UK and worldwide. While this shortage may not directly affect the consumer, if you go to your local supermarket, you’re likely to see plenty of avocados, it means that supermarkets have had to raise their prices. During 2017, 10-kilogram boxes of Hass avocados from wholesalers in Mexico more than doubled in price.
With this global shortage looking no nearer to ending and prices unlikely to drop anytime soon, will avocados one day replace caviar as the delicacy of the rich and famous? If so, what will the fad be for the next generation?
Maybe you are eating avocado right now as you browse through the latest updates on MBody. Count yourself lucky, you might not be eating them for much longer.
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