ONE Championship continues its domination in the global sports scene as it partners with other world-renowned sports organizations, in pursuit of empowering the Asian mixed martial arts (MMA) industry worldwide.
Among ONE’s recent initiatives is its multi-year seven-figure partnership with Global Association of Mixed Martial Arts (GAMMA), the independent governing body for MMA.
Founded only last year in Amsterdam, GAMMA is a non-profit organization whose members are made up of national federations across over 60 countries. With decades of experience as thought leaders and pioneers in MMA prior to their GAMMA membership, the main objective of the group is to make MMA an official Olympic sport, recognized internationally.
The initiative comes from GAMMA’s aspiration to fulfill the dream of amateur mixed martial artists in competing on the world’s biggest multi-sport event. In line with such a goal, ONE and GAMMA will also work on the development and promotion of the sport’s best practices that touch on health and safety standards, anti-doping regulations, and completion rules for the safe practice of competitive MMA at the amateur level.
These, according to ONE, will provide the right foundation for amateurs to pursue a professional MMA career. In support of this, ONE and GAMMA are set to hold its Amateur MMA World Championships in Singapore this November.
Also recently, ONE has been chosen as the presenting sponsor of Nielsen Sports’ “What’s Next in Global Sports” event, a thought leadership event to be held in Singapore, from May 16 to 17, 2019.
Considered as the leading source of sports measurement, analytics, and insights around the world, Nielsen Sports will bring together leading brands, sports rights holders, agencies, and broadcasters to discuss the top trends in the global sports market in terms of fan engagement.
The event’s panel discussions include: generating revenue from one’s passion for sports; achieving global sports success and relevance; the entering of E-sports era; and making big investments in the Asian sports scene, among others.
Chairman and CEO of ONE Chatri Sityodtong recognizes the globalization of sports through its integration with business.
The event will also serve as a convention of industry leaders, media executives, sponsors, and athletes—where Michael Phelps, the most decorated winner in Olympic history, will serve as the closing keynote speaker.
ONE has also reviewed its internal procedures and arrangements, among which is the strengthening of its agent certification, which is requirements that need to be met before any agent, manager, and/or advisor gets accredited to work with a ONE athlete.
This has been created to ensure that uniform rules and standards of eligibility and conduct are followed. Only recently, ONE has increased such requirements and standards to allow its athletes to select a certified ONE Agent who can help them to make better-informed decisions about their careers and other pertinent matters from the business perspective.
In its latest version, one must earn the these minimum requirements in order to be a certified ONE agent: currently a resident in Asia for at least one year; no prior criminal record; no history or current ongoing matters of legal or lawsuit activity with any athlete; a minimum of 10 years of related experience in the martial arts industry; and must posses a College or University degree.
“At ONE Championship, we are always upgrading and improving all of our systems and processes across the company to ensure a healthy ecosystem for all parties. […] ONE Championship aims to create a healthier, happier, and safer environment for our athletes both in and out of the arena,” Sityodtong says.
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